Source: Indiantelevision.com
MUMBAI: Neo Sports Broadcast has clarified that its agreement for carriage on the Sun Direct platform will be for a three year term. Following the agreement, Neo Sports Broadcast's two channels Neo Cricket and Neo Sports have already commenced transmission on the Sun Direct platform since 13 January.
Sun Direct, which exhibits a strong presence in South India, has over the past few months launched its DTH operations on a pan-India basis.
Said Neo Sports Broadcast president - affiliate sales & platforms - Arun Poddar, "As the most widely distributed sports bouquet in India, subscribed to by approximately 90 per cent of all cable and satellite homes, we are delighted to add Sun Direct as a valuable partner in the digital space in our quest to be the first sports bouquet to be subscribed to by 100 per cent of the cable and satellite universe."
Over the next 12 months, Neo Cricket plans to showcase more India international cricket including India v/s Sri Lanka in Sri Lanka, Afro Asia Cup in Kenya, India v/s Australia in India, India v/s Sri Lanka in India, India-Bangladesh-Sri Lanka Triangular in Bangladesh and India v/s South Africa in India,
Meanwhile, the company claims that Neo Sports will showcase in 2009 top drawer football (Italian Serie A & Bundesliga), premium tennis (WTA Tour, Davis Cup, Fed Cup), golf (US PGA Tour), the NASCAR series and badminton (Thomas and Uber Cup, BWF Super Sries).
MUMBAI: Neo Sports Broadcast has clarified that its agreement for carriage on the Sun Direct platform will be for a three year term. Following the agreement, Neo Sports Broadcast's two channels Neo Cricket and Neo Sports have already commenced transmission on the Sun Direct platform since 13 January.
Sun Direct, which exhibits a strong presence in South India, has over the past few months launched its DTH operations on a pan-India basis.
Said Neo Sports Broadcast president - affiliate sales & platforms - Arun Poddar, "As the most widely distributed sports bouquet in India, subscribed to by approximately 90 per cent of all cable and satellite homes, we are delighted to add Sun Direct as a valuable partner in the digital space in our quest to be the first sports bouquet to be subscribed to by 100 per cent of the cable and satellite universe."
Over the next 12 months, Neo Cricket plans to showcase more India international cricket including India v/s Sri Lanka in Sri Lanka, Afro Asia Cup in Kenya, India v/s Australia in India, India v/s Sri Lanka in India, India-Bangladesh-Sri Lanka Triangular in Bangladesh and India v/s South Africa in India,
Meanwhile, the company claims that Neo Sports will showcase in 2009 top drawer football (Italian Serie A & Bundesliga), premium tennis (WTA Tour, Davis Cup, Fed Cup), golf (US PGA Tour), the NASCAR series and badminton (Thomas and Uber Cup, BWF Super Sries).
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