Source: exchange4media.com
Neo Sports Broadcast Pvt Ltd and Sun Direct TV Pvt Ltd have entered into a long term agreement under which the two Neo channels – Neo Sports and Neo Cricket – would be made available to subscribers of Sun Direct.
Pursuant to the agreement, the Neo channels have already commenced transmission to Sun Direct, which has a strong presence in South India. In the past few months it has launched its DTH operations on a pan-India basis.
Arun Poddar, President – Affiliate Sales & Platforms, Neo Sports, said, “As the most widely distributed sports bouquet in India, subscribed to by approximately 90 per cent of all cable and satellite homes, we are delighted to add Sun Direct as a valuable partner in the digital space in our quest to be the first sports bouquet to be subscribed to by 100 per cent of the cable and satellite universe.”
Over the next 12 months, Neo Cricket will showcase more India international cricket than shown ever before on any sports channel, including the India versus Sri Lanka series in Sri Lanka, the Afro Asia Cup in Kenya, India versus Australia in India, India versus Sri Lanka in India, India-Bangladesh-Sri Lanka Triangular Series in Bangladesh, and India versus South Africa in India.
Neo Sports will also showcase in 2009 top drawer football, including Italian Serie A and Bundesliga, premium tennis (WTA Tour, Davis Cup, Fed Cup), golf (US PGA Tour), the NASCAR series and badminton (Thomas and Uber Cup, BWF Super Series).
Neo Sports Broadcast Pvt Ltd and Sun Direct TV Pvt Ltd have entered into a long term agreement under which the two Neo channels – Neo Sports and Neo Cricket – would be made available to subscribers of Sun Direct.
Pursuant to the agreement, the Neo channels have already commenced transmission to Sun Direct, which has a strong presence in South India. In the past few months it has launched its DTH operations on a pan-India basis.
Arun Poddar, President – Affiliate Sales & Platforms, Neo Sports, said, “As the most widely distributed sports bouquet in India, subscribed to by approximately 90 per cent of all cable and satellite homes, we are delighted to add Sun Direct as a valuable partner in the digital space in our quest to be the first sports bouquet to be subscribed to by 100 per cent of the cable and satellite universe.”
Over the next 12 months, Neo Cricket will showcase more India international cricket than shown ever before on any sports channel, including the India versus Sri Lanka series in Sri Lanka, the Afro Asia Cup in Kenya, India versus Australia in India, India versus Sri Lanka in India, India-Bangladesh-Sri Lanka Triangular Series in Bangladesh, and India versus South Africa in India.
Neo Sports will also showcase in 2009 top drawer football, including Italian Serie A and Bundesliga, premium tennis (WTA Tour, Davis Cup, Fed Cup), golf (US PGA Tour), the NASCAR series and badminton (Thomas and Uber Cup, BWF Super Series).
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