Sun Direct TV is rolling out the High Definition services in India. HD will redefine the television viewing experience in the country. Sun Direct test launched the first ever High Definition (HD) service on DTH platform in India in April 2009 and is now launching a service of bouquet of five channels, Hindi GEC, Tamil GEC, English Movies, Kids, Educational and Tamil/Telugu Movies in India.
Samsung India is partnering with Sun Direct to promote High Definition content. The company will be giving consumers an experience of Full HD content by showcasing Samsung Full HD LCD TVs with Sun Direct at the Samsung Brand Shops and select multi brand outlets. Samsung Telecommunications System Division will be manufacturing the High Definition Set Top Boxes for Sun Direct. The Sun Direct STBs will be Dolby Digital ready and the company will be entering into a marketing collaboration with Sun Direct to drive awareness, adoption of 5.1 surround sound using Dolby technologies amongst consumers in India.
The April 2009 test launch of HD services with Tamil and Telugu movie service had received an overwhelming response and this gave them the confidence to go ahead with a full fledged launch of the services pan India.
Speaking on the occasion Tony D’Silva, COO of Sun Direct said “We believe that HD is the future of television and as far as viewing is concerned it is a visual delight. Venturing with Samsung as our support and manufacturing partners will pay rich dividends. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features and value added services on our platform.”
HDTV is considered as one of the world’s best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about five times over a regular television.
“The Indian consumers are showing a very positive acceptance for HDTVs and the availability of Full HD content will further fuel this growth. Our HDTV range contributes around 60% of our Flat Panel volumes in screen sizes, 32” and above. I am confident that with the availability of HD content, this contribution should grow to as much as 80% by next year.” stated R Zutshi, Deputy MD, Samsung India.
Availability of HD content has been a major constraint in the launch of the services as there were no HD channels in the past. With the full fledged launch of a package of five HD services, Sun Direct will be the first DTH player in India to provide high definition TV experience to consumers. The other salient features will be value added services and gaming.
Source: Express Computer
Samsung India is partnering with Sun Direct to promote High Definition content. The company will be giving consumers an experience of Full HD content by showcasing Samsung Full HD LCD TVs with Sun Direct at the Samsung Brand Shops and select multi brand outlets. Samsung Telecommunications System Division will be manufacturing the High Definition Set Top Boxes for Sun Direct. The Sun Direct STBs will be Dolby Digital ready and the company will be entering into a marketing collaboration with Sun Direct to drive awareness, adoption of 5.1 surround sound using Dolby technologies amongst consumers in India.
The April 2009 test launch of HD services with Tamil and Telugu movie service had received an overwhelming response and this gave them the confidence to go ahead with a full fledged launch of the services pan India.
Speaking on the occasion Tony D’Silva, COO of Sun Direct said “We believe that HD is the future of television and as far as viewing is concerned it is a visual delight. Venturing with Samsung as our support and manufacturing partners will pay rich dividends. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features and value added services on our platform.”
HDTV is considered as one of the world’s best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about five times over a regular television.
“The Indian consumers are showing a very positive acceptance for HDTVs and the availability of Full HD content will further fuel this growth. Our HDTV range contributes around 60% of our Flat Panel volumes in screen sizes, 32” and above. I am confident that with the availability of HD content, this contribution should grow to as much as 80% by next year.” stated R Zutshi, Deputy MD, Samsung India.
Availability of HD content has been a major constraint in the launch of the services as there were no HD channels in the past. With the full fledged launch of a package of five HD services, Sun Direct will be the first DTH player in India to provide high definition TV experience to consumers. The other salient features will be value added services and gaming.
Source: Express Computer
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