Sun Direct HD introduces recording feature

MUMBAI: Sun Direct has introduced recording feature facility as an addition to its HD services.

Subscribers can now record unlimited HD or SD television content via USB port facility in the all new PVR box.

The new Sun Direct HD boxes let us attach any external storage like a USB drive or HDD & record TV content on it.

The direct-to-home (DTH) company claims the new HD boxes have following advantages: unlimited recording, recording content from a channel while watching other channels, ability to set time up to a week in advance to record future programs, and facility to pause the live channel and watch after a short break.

From now on, TV shows will no more be a hindrance to your daily chores or spending quality time with your family. With the Sun Direct HD PVR recording, you can schedule all your programs and not having to worry about missing your soccer game or a daily serial.

Speaking on the new launch, Sun Direct CEO Mahesh Kumar said, "We aim at offering the best to our customers, adding value and presenting our product with a class. We are happy to launch the new HD recording facility for affordable cost, so our customers will all enjoy the benefits of time shift recording."

Source: Indiantelevision.com

Star Movies HD and Zee Studio HD added on Sun Direct

Sun Direct added Star Movies HD on channel no.968 and Zee Studio HD on channel no.969. Both the channels are available at "NO EXTRA COST" for all HD Subscribers.

Below is the SMS which I received yesterday from Sun Direct.

"Dear SunDirectHD subscriber, Hollywood is back & its TWICE as good! Get StarMoviesHD & ZeeStudioHD from 1-JUNE at NO XTRA COST. SunDirectHD, better value,always"

Here are few High Quality images of Star Movies HD and Zee Studio HD.

For more images check the below link.

Star Movies HD & Zee Studio HD

Sun Direct HD channels list with Screenshots

Recently Sun Direct added four new HD channels on their platform. Now the total HD channels count is eight. The 8 HD channels are Sun TV HD, KTV HD, Sun Music HD, Gemini TV HD, Telugu HD Service, Discovery HD World, National Geographic Channel HD and Movies Now HD. Here are few images of the HD channels.

960 Sun TV HD

961 KTV HD

962 Sun Music HD

964 Discovery HD World

966 National Geographic Channel HD

968 Movies Now HD

970 Gemini TV HD

972 Telugu HD Service

For more images check the below link.

http://www.dthhelp.com/Thread-Update-Images-of-Sun-HD-channels-from-Sundirect

http://www.dthhelp.com/Thread-DH-Exclusive-All-Sun-network-HD-channels-images

960 Telugu HD Service is back and 951 Wimbledon HD removed

Good news for Sun Direct HD subscribers, Telugu HD service is back on Channel No.960.

Sun Direct HD now available at Rs.2940 only, offer open for one week

Sun Direct HD is now available for Rs.2940* only, Catch the exitement of FIFA World Cup 2010 Final in High-Definition on your Sun Direct HD.

* This offer is open for a week (i.e., 12th July)

* Includes 2 months subscription (i.e., 2 months Metro Pack + All HD channels and Services)

* Includes installation charges.

FIFA World Cup HD and Wimbeldon HD added in Sun Direct HD

Good news for Sun Direct HD subscribers. FIFA World Cup HD added on Channel no.950 and Wimbeldon HD on Channel no.951.

Bad news is that iConcerts HD and Telugu HD Service are removed from Channel no.950 and 960 respectively.

Get Rs.1000 off on spot bookings made at Sun Direct HD Stall in Hindu Metro Plus Lifestyle exhibition

Unmatched Digital Hi-Definition Quality Picture at a price that will stun you.

The BIG News is that "Get Rs.1000/- off on spot bookings made at Sun Direct HD Stall in Hindu Metro Plus Lifestyle exhibition."

Choose your favorite pack from the choice of 6 HD Services and more than 100 popular channels.

Venue: Chennai Trade Center, Nandambakkam

Hurry!!!

Get your Sun direct HD connection, the offer is available from 3rd June, 2010 to 7th June, 2010.

For any queries, please post your queries on official Sun Direct HD on facebook.

http://www.facebook.com/pages/Sundirect-DTH-Official-Page/118208154887053

Sun Direct continues discount offer in lieu of DTH STBs

MUMBAI: Sun Direct is continuing the exchange offer that it started on 10 April, despite other DTH operators threatening to use the beating stick on the south player who has created a stir in the market with its predatory pricing.

The offer, which will go on till 20 April, allows subscribers of any DTH operator to exchange their existing DTH set-top box (STB) and take Sun Direct HD for Rs 7,500.

Earlier, Sun Direct had started promoting the new offer via television commercials. Other DTH players have opposed this as an unfair practice, saying they provide STBs to the customers on lease and it is their property.

Sun Direct has clarified in a note today that this offer is valid for only those customers who own the STBs.

In this offer, subscribers will get seven HD channels and over 100 popular channels on a one-year subscription, including the cost of STB and installation charges. Sun Direct HD claims five times sharper picture quality than normal TV.

Source: Indiantelevision.com

Get Sun Direct's HD connection for any existing DTH STB

This offer is valid till April 20th till the IPL season lasts for all DTH viewers to experience a complete ball-to-ball relay of the DLF IPL match without any advertisements, in high definition.

Sun Direct Pvt. Ltd., the second largest direct-to-home service provider in the country, is all set to bring a revolutionary change in the DTH arena. An irresistible for all DTH subscribers where they can avail this offer by simply exchanging their existing DTH Set top box of any DTH company and take home the new Sun direct high definition DTH service, for only Rs. 7,500.

This offer is valid till April 20th till the IPL season lasts for all DTH viewers to experience a complete ball-to-ball relay of the DLF IPL match without any advertisements, in high definition.

This package is also set to offer to the subscribers, 7 HD channels plus over 100 popular channels on a one year subscription including the cost of Set Top Box and installation charges. Sun HD offers a picture quality that is five times sharper than normal TV.

Sun direct continues its aggressive and proactive marketing initiatives. Earlier, they had launched India's first HD services nationally and VoD in Hindi for the movie Karthik calling Karthik. Sun Direct is a defacto leader in the South Indian DTH market and adds the maximum number of all new DTH connections with the fastest growing subscriber base in excess of 5.3 million subscribers.

Sun Direct is far ahead in the race of the Direct- to - Home industry with its innovative technology, value for money pricing, attractive bundling of packages that appeal at every segment of the customer chain.

Terms and conditions apply for availing this discount: This offer is valid for only those customers who owns the STB’s

Source: India Infoline Limited

Sun may get suits in exchange of STBs

NEW DELHI: The latest marketing initiative by direct-to-home (DTH) company Sun Direct that allows subscribers of rival companies to exchange their existing set-top-boxes (STB) for Sun’s hi-definition-enabled service could run into legal troubles.

Rival DTH firms say a large chunk of the set-top-boxes that are supplied to subscribers with new connections is ‘on lease’ and their ownership lies with the DTH Company. The consumer, therefore, cannot opt for the exchange offer and give the box to a third party. Said Dish TV chief operating officer Salil Kapoor, “If the consumer wants to disconnect the service, he can return the box to the DTH service provider.”

Rival DTH companies held informal talks with Sun TV last weekend expressing concern over the exchange offer as it may lead to legal battles, at least two persons with direct knowledge of the development said. At least one company said that it is looking at legal options to force Sun to withdraw the offer.

Under the offer, consumers can give their existing set-top-box to Sun in exchange for a discount of Rs 2,490 on Sun Direct’s high definition service, which is otherwise priced at around Rs 10,000.

Sun Direct COO Tony D Silva said the company is targeting the premium set of consumers who had subscribed to DTH services when it was launched. In its initial years, set-top-boxes were sold to the consumers and there was no lease model.

“It’s the customers’ prerogative whether they want to take up this exchange offer,” he said. Consumers can also opt for the service without the exchange option.

Currently DTH companies give the settop-box to consumers at a price that is lower than its actual cost, with the hope of recovering the money through subscription fees by retaining the customer for a long period. If the consumer opts out of the service soon after signing on to the service and exchanges or sells the hardware, it results in a loss for the service provider.

There are an estimated 22 million DTH subscribers in the country and players like Dish TV, Airtel Digital TV and Big TV use the lease model. Tata Sky consumers own the set-top-box but the smart card used to access signals is a property of the company.

While consumer durable and cell phone companies are known to launch such exchange offers DTH service providers say those sectors do not have a lease model. It is also the reason why such exchange schemes have never been introduced before in the DTH industry despite cutthroat competition to acquire new subscribers.

Umesh Rao, head of marketing at Reliance Big TV, said exchange offers are usually run for saturated product categories and the DTH market is largely untapped as of now. “There is no need for DTH players to run exchange offers,” he said.

Source: The Economic Times

Sun Direct HD new exchange offer

Good news for all new customers who are looking for purchasing Sun Direct Hi-Definition DTH Service. Now you can exchange any DTH/Cable Set-Top Box and get Rs.2490/- off with new Sun Direct Hi-Definition DTH service for only Rs.7500/-. You will get 7 HD channels + over 100 Popular channels with 1 Year subscription.

The Offer is valid till 20th April, 2010.

Source: The Times Of India Newspaper

Buy Samsung LED TV or LCD TV and get Sun Direct HD free

Buy a Samsung LED or LCD TV and get a Sun Direct HD box absolutely free.

Package includes free Set Top Box + Installation + HD & Basic Pack subscription.

Here is the advertisement published in "The Times of India" newspaper dated 21st March, 2010.

visit http://www.samsung.com/in for more information.

Sun Direct DTH Platform brings DLF IPL in HD format on Set Max

Chennai - Sun Direct the country's second largest DTH player in India today announced that it is all set to telecast DLF IPL matches in HD on SET MAX. This is for the first time in India that the country's largest and most popular sporting and entertainment event will make its appearance in High Definition TV format thanks to Sun Direct HD ready technology.

Sun Direct has joined hands with Set Max, who will provide the HD feed of the DLF IPL matches from March 12, 2010 onwards. This telecast feed will not carry any advertisements giving viewers uninterrupted match experience. Combined with Dolby Digital for the audio and sound with 16:9 ratio this HD telecast will deliver in-stadia like experience to viewers.

Talking on this momentous occasion, Mr. Man Jit Singh, CEO, Sony Entertainment Network said, "This is an exciting development in the Indian television industry and we are privileged to be associated with the country 's only HD TV player, Sun Direct who has taken a leadership role here. HD broadcast will give a unique and new world class experience to millions of passionate cricket lovers in India".

On this occasion, Tony D Silva, COO, Sun Direct said "We are delighted to give our customers vastly differentiated world class entertainment. Being pioneers in technology, the launch of High definition is an extension of a commitment to provide Indian viewers the best TV experiences.

Keeping in mind the sentiments of millions of passionate cricket lovers in India, Sun Direct will telecast the matches in their HD platform that maximize the potential of high-definition technology, resulting in an audio and visual experience that is richer, deeper and more panoramic than standard definition viewing. Sun Direct HD will for the first time telecast an Advertisement free service.

Currently Sun Direct offers 5 channels in the HD format -

* National Geographic HD Channel- latest in nature and wildlife as real as it is on NGC HD
* Sun Tv HD Service- Drama's, movies, etc with sharper picture quality.
* Colors HD Service - India's most viewed General Entertainment Channel in Hindi language.
* Discovery World HD - Factual and lifestyle entertainment channel in English.
* Tamil / Telugu movie service

HDTV is considered as one of the world's best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about 5 times over a regular television.

Source: Equity Bulls

Sun Direct offers IPL in HD format

MUMBAI: Sun Direct will show the Indian Premier League (IPL) matches in high-definition (HD) on Max.

As per the deal, Max will provide the HD feed of the IPL matches without any advertisements. With dolby digital for the audio and sound with 16:9 ratio, Sun Direct claims that the HD telecast will deliver in-stadia like experience to viewers.

The HD telecast will be available on Sun Direct HD platform.

Sony Entertainment (Multi Screen Media) CEO Man Jit Singh said, “This is an exciting development in the Indian television industry and we are privileged to be associated with the country’s only HD TV player, Sun Direct. HD broadcast will give a unique and new world class experience to millions of passionate cricket lovers in India.”

Sun Direct COO Tony D’Silva added, “We are delighted to give our customers vastly differentiated world class entertainment. Being pioneers in technology, the launch of High definition is an extension of a commitment to provide Indian viewers the best TV experiences.”

At present, Sun Direct offers National Geographic HD Channel, Sun TV HD Service, Colors HD Service, Discovery World HD and Tamil / Telugu movie service.

Source: Indiantelevision.com

Image Credits: The Times Of India

Discovery Networks launches Discovery HD on Sun Direct in India

MUMBAI: Discovery Networks Asia-Pacific launched Discovery HD a 24-hour channel in India. Broadcast in English, Discovery HD is currently available on Sun Direct.

Discovery Networks Asia-Pacific executive vice president and managing director Tom Keaveny said, “I am delighted to announce the launch of Discovery HD in India, one of the world’s most vibrant media markets. As the leading pioneer in the HD arena, today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”

Discovery HD will bring audiences closer to their world with breathtaking imagery and expansive detail, featuring programming on the wonders of the world ranging from culture, science, and natural history to travel and lifestyle themes. Creating an audio and visual experience that is richer, deeper and more panoramic than standard definition viewing, the new high-definition programming will be offered in 1080i, along with 5.1 surround sound, lending itself perfectly to the type of rich, spectacular images and compelling storytelling for which Discovery is renowned.

Discovery Networks Asia Pacific senior vice president and general manager India Rahul Johri said, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life – sound effects are more realistic, images larger than life and situations more gripping than ever before.”

Sun Direct chief operating officer Tony D’Silva commented, "Sun Direct is immensely proud to be the first DTH provider in India to showcase high definition content to its viewers. Discovery HD’s worldwide reputation, global programming repertoire and production quality will surely add value to our HD product offering.”

The launch of Discovery HD expands Discovery’s portfolio in India to six networks. Discovery broadcasts five other networks in India including Discovery Channel, Discovery Travel & Living, and Animal Planet. The three networks reach 118 million cumulative subscribers in India with programming customised in English, Hindi and Tamil. The company recently launched two additional networks in January 2010 - Discovery Science and Discovery Turbo. Discovery HD will be available on Sun Direct channel no. 965.

Source: Businessofcinema.com