Thursday, February 18, 2010

Sun Direct brings cheers to the Marathi Manoos

Sun Direct Pvt Ltd, the country’s 2nd largest direct-to-home (DTH) service provider announced the addition of two more channels for their Marathi viewers. The Marathi channel bouquet now includes Zee Talkies and Star Parvah which will take its Marathi channel count to six.

The 6 Marathi channels available on the Sun Direct platform will now include Zee Talkies, Star Parvah, Zee Marathi, ETV Marathi, Mi Marathi and Star Majha.

On this occasion Mr Tony D’Silva, COO, Sun Direct said, "The addition of these two new channels widens the choice of entertainment bouquet for our Marathi customers. As specialists in understanding regional nuances we have always offered region specific entertainment bouquet at the right price point. This will also help us garner a larger share of the DTH market in Maharashtra."

Channel No 657: Zee Talkies - Zee Talkies is a first ever 24 hour Marathi movie channel. Zee Talkies brings in all favorite Marathi movies, stars, music on your TV screens 24 * 7 all round the year.

Channel No 653: Star Parvah - STAR PRAVAH, features innovative programs, talk-shows, mega historical epics, smart comedy and much more, STAR PRAVAH is rooted in the Marathi culture.

Sun Direct the second largest and the fastest growing direct-to-home (DTH) service provider with more than 5 million plus subscriber base. Sun Direct has always believed in being aggressive and proactive in its marketing initiatives; Sun Direct is far ahead in the race of the Direct-to–Home industry brining in international standard technology into the Indian market; offers value for money pricing of its channels; region specific bundling of packages that appeals to every segment of the customer chain nationally.

Source: afaqs!


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