Chennai, 26th, June 2012: Sun Direct Pvt Ltd, one
of India’s largest direct-to-home (DTH) service providers, introduced new
additions to its offering by customizing the entertainment as per the desires
of the Subscribers. Sun Direct Launches the new ‘WORLD PACK’ which has 9
world-class English entertainment channels in addition to all the channels
available on the regular South Value pack and Cinema Plus at just Rs.199 per
month (inclusive of all taxes). The 9 new channels included in this new ‘World
Pack’ are Star Movies, HBO, Zee Studio, Sony Pix, AXN, Discovery, Animal
Planet, NGC and BBC World. Clearly targeting the urban customers who need
world class English entertainment while not missing out on the core regional
language channels, Sun Direct has proved yet again that it is the best when it
comes to reading customers’ needs and tailor-making an offer that is hard to
resist. The World pack is currently offered as an upgrade pack to existing
customers.
It’s
a great time for sports fans too, as Sun Direct has also launched a “WORLD PACK
+ SPORTS”; this is offered as an acquisition pack to the new customers at the
rate of 1590 for 1 month and 2250 for 4 months subscription and existing
customers can buy in the offer at 249 for 1 month. Customers can choose any
two sports channels under the plan - Star
Cricket + Star Sports or Star
Cricket + ESPN channels.
Sun Direct also
increased its HD channel offerings with the addition of Star Movies HD
& Zee Studio HD at no extra cost thereby doubling the entertainment
value at zero cost.
Speaking on this
occasion, Mr. Mahesh Kumar, CEO, Sun Direct says, “We have always been quick to
spot a gap in the existing entertainment offerings and the new ‘World Pack’ is
tailor made to address the city customers who are looking for world-class English
channels which retaining the core regional / language channels. The icing on
the cake is the additions of two new HD channels which will increase the
quality of entertainment value to the customer.”
On a constant drive
to provide better value and service to its subscribers and recognized for its ‘think
regional: go national’ theme Sun Direct has slightly modified it to now
include ‘think regional: go metro’ thereby redefining the entertainment
quotient of urban customers while retaining the core values of regional
entertainment basket. This new pack is sure to address the complete
entertainment needs of the entire family in urban markets.
As always, Sun
Direct has proved yet again that it is the best when it comes to reading
customers’ needs and tailor-making an offer that is hard to resist. These new
offers are open for both new customers as well as existing customers.
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