Chennai, 24th October 2013: Last mile customer touch point plays a big role in purchase
decisions, especially in small towns where an exclusive outlet helps boost customer
confidence in the brand and goes a long way in improving the service levels to
customers. Looking at further increasing their presence in small towns (tier
III & IV) Sun Direct, the leading DTH player will be setting up customer
experience outlets called ‘SUNSHINE’, a one stop shop. Here customers can buy
new connections, ask for a product demo, get a recharge for their connection or
upgrade their packs. More importantly the Sunshine outlet will act as a
customer care and servicing centre where existing subscribers can get their set
top boxes serviced as well as buy spares.
With the increased focus on digitization
this will be an important step to engage directly with the customer, especially
in small towns where a physical storefront works to the customer’s advantage. Based
on the learning and feedback from this initiative, Sun Direct plans to scale up
these outlets to over 120 in other small towns across in South by this year
end. Store dimensions will vary between 150-300sq.ft depending on the
requirement, of the specific town. Service facilities will be available at these
touch points by skilled technicians to ensure quality servicing of their DTH
equipment happens with minimum down time.
On the occasion
of opening of the first Sunshine stores in Tamil Nadu and Karnataka, Mr.
Mahesh Kumar, MD, Sun Direct, said “‘SUNSHINE’ will offer a great opportunity
for customers and subscribers to avail first rate service from Sun Direct. The
Sunshine store will be a key movement in making strong inroads into smaller
towns where a multitude of services and solutions can be offered under a single
roof. We are sure that this last mile
customer touch point will be a game changer in DTH adaption across small towns
in India thereby ensuring a higher level of customer satisfaction”.
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